Once upon a time, I used to live in an amazing country called Europe, and frequented a wondrous city called Florence. Florence, aka Firenze, is a magical city and on my journey of walking aimlessly in circles from museum to museum, vintage shop to vintage shop, I was wondering in a charming area and walked into Farmaceutica di Santa Maria Novella, located in the heart of the city. I had heard of this ‘Farmaceutica’ from my mother, Dale, who once frantically sent me searching through Milan for a cream, but this Farmaceutica is not your average European pharmacy. It is a former church that is now a destination for some of the worlds most luxe products that are manufactured in the city, as well. For my old apartment in Roma, I used to light their candles and absolutely adored them. My ex also loved their olive oil based shaving cream.
Meet Jon Bresler, the USA President of Farmaceutica di Santa Maria Novella and see what he has to say about his growing brand, that is not based on evolution but rather on simply effective products.
MsErinsita: Jon, any new product launches?Jon: SMN very rarely launches new products, last summer we launched a new cologne called Calarosa based upon the smells of the sea air off islands between Florence and Sardinia.
MsErinsita: Where are the products produced? In the Farmacia?
Jon: Up until around 10 years ago all of our products were produced Florence. Now we produce in a lab in Firenze. The government wont allow manufacturing in pedestrian zones.
MsErinsita: Expansions en route?
Jon: We are opening additional stores in the next few years. First, in Aspen, then in Manhattan (uptown).
MsErinsita: What are Mr. President of the Farmacia’s 5 most favorite products?
Jon: Rosewater, multi purpose, a toner for the face that closes pores and balances PH. Also for bath, linen spray. Idrasol body cream, a rich body cream with properties to reduce sunburns. It is also great for people with very dry skin. Hand cream, based on bees-wax so once the cream is applied and the wax dries, it builds a protective barrier against moisture loss in the hands. Iris toothpaste, contains ground up wild iris flowers, and the root has whitening natural astringent properties and plaque too. Shaving cream its olive oil based and very rich with a slight smell of our Toscano parfum.