Because the Juice is Worth the Squeeze: The Juice Foundation Celebrates Four Years of Fashion for a Cause

Health stats are a dime a dozen. We hear ‘do this, don’t do that….’ and quite frankly, it’s gotten to the point, in fact, that it is hard to shuffle through. Some, however, are a no-brainer, a home run (or in this case slam dunk). Yes, there are obvious alternatives to our everyday poor lifestyle choices.

Unfortunately, for Jenine Howard and her NBA star husband, Juwan, the news of the benefits of juicing came shrouded in what [Jenine] Howard describes as a grim diagnosis. She shares:

“In 2008, my brother-in law, Juice went to the doctor because he was suffering from lower back pain. To our family’s complete shock, he was given the grim diagnosis of Stage IV cancer. Every cancer center told him that he was too weak to receive treatment, and that he’d have to take a different route to fight it. Frantically, I began researching alternative programs that would potentially help him fight it.  He quickly enrolled in a program and received alternative cutting edge treatment, accompanied with an organic based diet, which included juicing. Because of the treatment he was able to overcome a two-month prognosis and live for over a year. ”

Armed with the knowledge of the power behind a healthy lifestyle, Jenine and her family continue to champion alternative treatments. They believe in silver linings, a chance at survival…..and these great possibilities should be celebrated. So that we will.

This Saturday, October 25, 2014, The Juice Foundation presents it’s 4th Annual Fashion For A Cause; A Kid’s Fashion Show by Bloomingdales, featuring the University of Miami Sylvester superstar oncology patients and the Miami Heat players. Hosted by Emmy Award winner Niecy Nash & Kellee Stewart; the stars of TV Land hit comedy series, The Soul Man, the event will also feature a silent auction of limited, must have items and experiences. Other hot appearances will include: The Miami HEAT, Timberland and Rick Ross.

Proceeds from the event will go to the Sylvester Comprehensive Cancer Center at the University of Miami Miller School of Medicine and The Juice Foundation.

Get involved:

Purchase a ticket at or call 713.492.8469.

Where: Moore Building. 4040 NE. Second Ave. Miami, Florida 33137

When:  October 25, 2014, from 6:30p.m. – 8:30p.m.

See our slide show from last year’s event, held at the W Hotel on Miami Beach.

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